A full read of your store's conversion infrastructure — and a roadmap to fix it.
A technical and strategic review of your analytics, tracking, UX, and messaging — with a prioritised experiment roadmap that's ready to execute, not just ready to be read.
GA4 + GTM Tracking Audit
Event accuracy, funnel gap analysis, experiment event validity. If decisions are being made on bad data, that gets found and documented here. This is always the first step.
Heuristic UX Review
PDPs, cart, checkout, and key landing pages reviewed against conversion principles specific to health and supplement buyers — not generic e-commerce heuristics.
Session Recording Review
Hotjar or Microsoft Clarity walkthroughs: rage clicks, form hesitation, scroll depth, unexpected exits. Qualitative evidence to frame the quantitative findings.
Messaging & Trust Signal Audit
How the store communicates credibility, scientific authority, and social proof to skeptical health buyers — where it's working, where it's undermining trust, where it's missing entirely.
Prioritised Test Roadmap
8–12 experiments, sequenced by estimated impact and implementation effort. Each with a hypothesis, expected outcome, and success metric. Not a wishlist — a real execution plan.
Annotated Audit PDF
Visual evidence with annotations. Screenshots with callouts, not just narrative. Shows the problems, doesn't just describe them.
Experiment Roadmap
8–12 experiment hypotheses with expected outcomes, proposed variants, and priority rationale. Ready to feed directly into a retainer if that's the next step.
60-min Debrief Call
A live walkthrough of findings. Opportunity to ask questions, challenge priorities, and agree on what moves first if you're proceeding independently.
Audit Fee Credit
The full audit fee is credited toward a CRO retainer if you proceed. The audit isn't a cost — it's a retainer deposit with standalone value.
The $1,200–$1,800 range reflects real variation in store complexity. A single-SKU brand with a clean funnel and existing Hotjar data is a different scope from a multi-SKU store with broken GTM configuration and no session recording in place.
Scope is agreed before work begins. You'll know exactly what's covered, what's out of scope, and what the fee is — in writing, before Adi touches anything.
What affects the fee
- Number of SKUs and page templates
- Funnel depth and complexity
- Whether behavioural tools (Hotjar/Clarity) are already in place
- Current state of GA4 and GTM configuration
- Number of traffic sources and attribution complexity
Ready to see what's actually broken?