Stores built to convert from day one — not retrofitted later.
End-to-end Shopify and WooCommerce builds for DTC health brands launching or rebuilding. Analytics instrumentation and CRO-led UX are included as standard — because starting without them creates a rebuild six months later.
These aren't optional extras or add-ons. Every build includes these from the start because omitting them creates problems that cost more to fix later.
Theme Setup & Customisation
Shopify or WooCommerce theme selected and customised for your brand, products, and conversion goals. Not a generic out-of-the-box theme with your logo dropped in.
GA4 + GTM Instrumentation from Day One
Custom events, funnel tracking, ecommerce data layer, and experiment infrastructure — all configured at launch. You start collecting valid data from the first sale.
Conversion-Led PDP, Cart & Checkout Structure
The three pages that matter most for DTC health brands are built with conversion principles baked into the layout — not styled after launch to fix an afterthought design.
Performance & Core Web Vitals Baseline
Site speed, LCP, CLS, and FID checked and optimised before launch. Performance is a conversion factor — a slow health store loses buyers before they see the product.
Number of product lines and page templates
A single-SKU brand needs fewer templates than a multi-line store with collections, bundles, and subscription products. Each template takes time to design, build, and CRO-review.
Custom functionality requirements
Subscription flows, bundle builders, comparison tables, quiz integrations, and custom cart logic all add scope. Straightforward builds without these come in at the lower end.
Integration complexity
Subscription platforms (Recharge, Bold), loyalty apps, klaviyo flows, review widgets, and payment configurations all have integration overhead that scales with complexity.
Why CRO-led design costs more upfront — and saves more overall
A standard build ignores conversion until the site is live. Then there's a CRO audit, then experiment recommendations, then implementation. That's 3–6 months of work to fix what could have been done correctly the first time.
Building with CRO logic from the start means paid traffic can go live with a store that's already optimised — not one that needs to be fixed after you've wasted ad spend on a bad funnel.
Shopify
The default recommendation for most DTC health brands launching new. Faster to configure, lower ongoing maintenance overhead, and better ecosystem support for health-specific apps (subscriptions, upsells, reviews).
- Theme customisation via Liquid and JSON
- Shopify Markets for international expansion
- Subscription via Recharge or Shopify native
- Full GA4 + GTM instrumentation
WooCommerce
The right choice for brands with specific WordPress requirements — content-heavy sites, complex custom functionality, or existing WordPress infrastructure that can't be migrated. More flexible, more complex.
- Custom theme or block-based development
- WooCommerce Subscriptions and bundles
- Full GA4 + GTM instrumentation
- WordPress content integration (blog, resources)
Launching or rebuilding?
Let's scope the build and get the foundation right.
Share your store concept, platform preference, and key requirements — Adi will come back with a scope and fixed quote.