Landing pages built to convert — not just to look good.
Conversion-engineered pages for DTC health campaigns. Copy structure, CRO-led design, and implementation — for paid traffic that deserves better than a repurposed product page.
Standalone Campaign Page
$2,000–$3,500Single-product or campaign-specific pages optimised for paid traffic. Typically used as dedicated landing pages for Meta or Google campaigns where the store homepage or PDP isn't converting.
- Single-product or collection focus
- Copy structure designed for paid traffic intent
- Trust signal architecture for health buyers
- CRO-led design and full implementation
- GA4 event tracking included
Advertorial / Quiz Funnel
Scoped individuallyMulti-step funnel pages — native-style advertorials, quiz flows that segment and personalise the offer, or long-form VSL-style pages. Higher complexity, scoped individually.
- Advertorial copy structure and flow
- Quiz logic and conditional output pages
- Long-form VSL-style page architecture
- Multi-step funnel implementation
- Full conversion tracking per step
The store is optimised for browsers. The landing page is optimised for buyers.
Paid traffic arrives with commercial intent, a specific frame of reference from the ad, and high impatience. The standard product page is built for someone browsing — discovering the product, comparing options, and taking their time.
A campaign-specific landing page can match the ad message precisely, remove navigation distractions, sequence the argument in a way that a PDP layout can't, and build trust in the specific order that a health buyer needs to see it.
Most health brands running paid traffic are sending $5k–$50k/month to a page that was designed for organic visitors. The conversion gap is usually significant.
What's different about health
Health buyers require a specific trust architecture. Before they'll buy, they need to believe:
- The product actually works (science + evidence)
- The claims are credible (not overclaimed)
- The brand is legitimate (trust signals)
- Other people like them have had results (social proof)
- It's safe to buy now (risk reversal)
Getting this sequence right — and right for the specific audience from your ad — is what separates a converting health landing page from a generic one.
Copy Structure
The argument architecture — headline, hook, benefit sequencing, trust block placement, and CTA framing. Adi writes the structural brief; you supply or approve final copy.
CRO-Led Design
Layout designed around conversion — not aesthetics. Visual hierarchy, friction removal, trust signal placement, and mobile-first performance built into the design, not retrofitted.
Full Implementation
Built and launched to your Shopify or WooCommerce store. No developer required on your side. Responsive, performant, and tested before going live.
Conversion Tracking
GA4 events configured for this specific page — click-throughs, scroll depth, form submissions, purchase events. Data is there from day one.
Ready to stop sending paid traffic to the wrong page?
Let's scope your landing page build.
Describe the campaign, the product, and the traffic source — Adi will come back with a scope and fixed price before any work begins.